unknown-facts

12 Famous Logos Then VS Now…

  • 2:37 pm July 3, 2018
  • Hazel

When we think of a brand we have their logo as an image and their logo serves the actual purpose. Their logo is supposed to be their sign, it presents their brand. So the logo designers should have a vivid, graphic imagination to meet the needs of the company’s aim. There are certain things that the designer should keep in mind while he is in the process of designing it, the preferences should be highlighted and the purpose the company serves for. Likewise, they should decide what inspiration would they need to work on the project. These logo designers did the same and made fresh awesome logos with stunning looks which replaced the old logo’s. They did justice to the purpose? You decide for yourself…

Apple

The first logo to represent the computer company was Isaac Newton, where he discovers gravity when an apple fell on his head! It was a depiction of this event, with Newton sitting under an Apple tree.

While the second one was a rainbow colored apple and they realized that it looked childish and so the logo that we see today has more modernized flat “Millennial” Apple logo. The logo comes mainly in 3 colors; silver, white and black.

Mozilla Firefox

Firefox's first name of was Phoenix, which had a clear resemblance with their first logo in 2002. After that due to trade name issues, the name was then changed to “Firebird” but after some time again the same problem, trade name issue arose because of which they decided to change the total branding including name and logo.

In 2003 they found Firefox. The logo symbolizes Firefox's global reach as well as its “blazing” speed.

Starbucks

The image of “twin-tailed mermaid”, or siren was on the logo of Starbucks. The story behind is quite intriguing as in Greek mythology has it that sirens lured sailors to a shipwreck off the coast of an island in the South Pacific, also sometimes referred to as Starbuck Island5. The logo was used by the original Starbucks founders to entice coffee lovers from everywhere.

The logo design saw extreme changes in the year 1987 when the company was acquired by Howard Schultz. It's original name, Starbucks Coffee, Tea, and Spice was changed to Starbucks Coffee. And so the complicated Starbucks logo was cleaned up a bit and added a more corporate polished look and feel to this business logo design. But Starbucks logo still retains its original ‘Mermaid’ icon.

Google

The new logo in a font called "Product Sans" is the sixth since the technology giant was founded 17 years ago in 1998. The update of the Google logo in 2015 is the biggest revamp in Google's logo history.

In 2013, Google had last tweaked its logo when it did away with the embossment and shadows. The change previous 2010 had made the Google logo "lighter, brighter and simpler."

Twitter

It seems Twitter is very protective of this design, as they explain on their website that it is not to be modified in any way.

Twitter doesn't even have to rely on spelling out its name anymore, the Twitter Bird says it all.

It is also a recognizable logo in the world.

Snapchat

From when the Snapchat logo was introduced, the emblem has always been based on the combination of yellow and white, with black as an accent color. The present version uses a slightly different shade of yellow than the previous one. It is a brighter, almost acid shade.

Adidas

Adolf 'Adi' Dassler first started making shoes in 1924, registered his company's name in 1949, and started using the three stripes to identify its footwear in 1967. And the now three stripes portrays the hardships of the sportsmen who conquer the mountain.

Lego

We cannot imagine our childhood without lego toys. Interestingly when Lego first started it was a neutral product company making things such as ladders, chairs and children's toys made of wood. The company name LEGO stands for "leg godt," meaning "to play well" in Danish.

Volkswagon

In the late 1930's after the World War II commenced this is how the logo looked like this but through the years it underwent evolution in its logo and now its logo is a simple representation of the initials of the company, where “Volks” in German stands for people, “Wagen” stands for the car.

KFC

Back then, the stylized face of Colonel Sanders, the founder of the fast-food chain, has been an essential part of the company’s branding and the logo was black and white. The name of the restaurants, “Kentucky Fried Chicken”, was included in the design as it is.

It has evolved a lot through the years and now, if you take a closer look at the latest emblem, you will definitely notice the difference in the shade of red used it has become a bit darker, less bright.

Lays

From 1965 to 1986 the logo of Lays was quite simple and it has evolved over the years and the new logo which is the present logo was introduced in late 2003. The Lay's text's shadow became gray gradient, and the word "brand" and the registered trademark sign inside the red part had been turned white. The logo was also turned in 20 angles in a 3D perspective sort of way.

CocaCola

Coca-Cola is now the most well known soft drinks company around the world and like others, even this brand has gone through the evolution of its logo. while it was written in script and now it has a different font and color but is maintained it's quality.