Here’s Why The Fast Food Restaurants Use Red

• 4:31 pm July 5, 2018
• Hazel

Who doesn’t love fast food? We all love hanging out at fast food joints and eat awesome junk! Do you know why you are attracted to some fast food? Well, it might be about its vibrant colors and of course, that alone doesn’t qualify it to be the best but it’s taste and aroma also plays a major role. Or Maybe you just love the ambiance and the logo. Youth these days have a thing for fast food and they go to places which are expensive and beautiful so that they can show it off on the social media and brag about it. Foodstuffs served at fast food joints are something which gives us an instant high and we are immediately besotted with them, as soon as we are done whetting our appetite we very quickly think and plan what is that we would be having the next time when we go to that place, but the last thing on our mind is the logos and their design. But if we carefully pay heed to it there is something which would unravel the truth in form of you.

Stimulate Hunger!

What comes to your mind when you think of food? Well, the colours red and yellow are there to stimulate hunger in you and that is why when you think of these colours you feel hunger.

Must be really hard for the people who are color blind, right? What colors would they think is the color of hunger? We’ll never know! But what we should know is that the colors to play an important role in our appetite and why these restaurants use these colors to attract customers.

Logos are attractive

This is just by mistake or unintentional it is meant to be there. Their logos not only look more attractive but it also wakes our hunger and we feel it is tastier and we love anything which delights our taste buds.

The companies, big outlets of huge brands follow the red yellow combination to attract more customers towards them. Taste is surely important but how will they taste if they don’t come to you? This strategy helps them do the same…

The Psychology

The mood that these colors set up and the feeling that arises, because of the combination of these colors is the perfect for the companies target market.

The psychology behind it is quite simple. The reason is that the qualities of red and yellow are related to the fast food industry as the Red color triggers stimulation, appetite, hunger and it also attracts the eye. While yellow triggers the feelings of happiness and friendliness.

Fast Food

The combination of these two colors also delivers speed and quickness. That is why it is fast food! You can’t wait for it, plus, it is tasty. Yellow is also the most visible color in daylight and is quite familiar and that is why the famous fast food brand, McDonald’s M can be seen from a far distance. It is a language of the food!

Okay, that is too deep! But it is what it is! Red and Yellow, the language of food. Because your brain communicates much quicker than words or shapes as these colors work on your emotions and feelings.

Friendly Store

The branding that the famous brands of fast food have also changed their store color, McDonald's has painted their store colors to green. This gives it a more naturalistic look. And you feel relaxed and feel fresh.

You now hang out there and not just rush for a quick meal. This is what the strategies of the food brands be like. Only the colors make you think of the brand and which becomes their trademark