6 Successful Brands Who Do Not Like Advertising!
- 12:41 pm March 2, 2021
- surabhi
Advertising can make or break your brand and while its a constant on going process, sometimes brands tend to falter in their marketing game. Marketing and advertising can be tough work for a brand and while the whole world will lay emphasis on these two principles of business, there are a few brands in the world that do not believe in advertising or marketing and these brands are some of the best in the market!
KRISPY KREME!
Krispy Kreme has relied majorly on its word of mouth audience and that has what worked wonders for the brand all around the world. In 2006, they launched their first ever digital campaign titled Share the Love. However, this is now what Krispy Kreme's usual success route is. It is store specific promotions, donations to NGO's and raising awareness for the right things. The brand has built a focus around good word of mouth reputation and that has worked wonders for its sales!
SHAHNAAZ HUSSAIN!
This Indian beauty brand was founded by the woman herself Shahnaaz Hussain, an ordinary Indian middleclass housewife who decided to put her knowledge of Ayurveda and Unani to good use and create beauty products out of them. The brand has over 400 outlets in India alone and has never relied on any marketing mediums. In fact, the founder was invited by Harvard Business school to understand her brand strategy and model.
ROLLS ROYCE!
The high-end luxury vehicle brand knows its target audience too well. Its not a brand that will work for the masses but only for a select few in the High society. So what will work best is only word of mouth. Only the rich invest in Rolls Royce's and its easier to sell the vehicle to a rich person, if they see another equally rich (er) person using the same. Simple!
NATURALS ICECREAM!
This Indian Ice cream brand has something that most of its competitors don't have - a 100% vegetarian promise and use of fresh ingredients. The ice cream brand is owned by Mumbai based Kamaths Ourtimes Ice Creams Pvt. Ltd. The company spends less than 1% of its sales revenues on advertising, relying instead upon brand recognition and word of mouth to attain revenues. Today with over 125 stores around the country, this brand is growing from strength to strength.
TUPPERWARE!
Tupperware doesn't rely on marketing gimmicks. Instead it adopted the pyramid scheme system way before the system even became defunct in modern Indian society. Tupperwares target audience was mothers - The ones who would pack lunch boxes for their families. The brand gave these mothers the power to sell and thats what grew business for the brands.
ZARA
This luxury clothing brand is one to beckon with. Not using a single channel of marketing but just smart play has helped the brand clock in over $17.5 Million in just a few years. Now, what does Zara really do? It plays its game right. It doesn't set trends, it capitalizes on trends. Since its inventory is limited, it attracts more people on a faster basis and before the intrigue points runs out, it launches a whole new collection. Zara's audience is a 20 something - millenial generation that is more than willing to shop at speed. Zara also hugely invests in store locations and customer feedback - two things that garner it instant brownie points!